{"id":2821,"date":"2024-01-25T10:21:04","date_gmt":"2024-01-25T14:21:04","guid":{"rendered":"https:\/\/blog.grupotusmaquinas.com\/?p=2821"},"modified":"2024-01-25T10:21:04","modified_gmt":"2024-01-25T14:21:04","slug":"renovamos-nuestro-portal","status":"publish","type":"post","link":"https:\/\/blog.grupotusmaquinas.com\/?p=2821","title":{"rendered":"\u00a1Nos renovamos! Conoce la nueva cara de nuestro portal"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Desde nuestra g\u00e9nesis, hemos puesto foco en estar constantemente innovando e incorporando las \u00faltimas tecnolog\u00edas para ofrecer soluciones efectivas a nuestros clientes. Desde esa perspectiva, la renovaci\u00f3n de nuestra plataforma digital responde a la evoluci\u00f3n y necesidades de quienes buscan conectarse con la industria de la maquinaria en Chile de forma simple, eficiente e intuitiva.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta transformaci\u00f3n marca un hito para nosotros, ya que con el nuevo portal damos otro paso para convertirnos en el marketplace de servicios m\u00e1s completo de la regi\u00f3n; partimos con arriendo y ahora incorporamos todos nuestros nuevos servicios. Y, gracias a la experiencia en arquitectura de la informaci\u00f3n que hemos desarrollado durante a\u00f1os, logramos generar una ruta de servicios desde una base s\u00f3lida. Nuestra principal caracter\u00edstica es ofrecer la mejor experiencia a nuestros clientes, a quienes mantenemos siempre en el centro de nuestras decisiones. En ese sentido, este nuevo dise\u00f1o refleja nuestro compromiso de acercarnos a ellos, escuchar sus necesidades y buscar mejoras en beneficio de sus negocios\u201d, coment\u00f3 <\/span><b><a href=\"https:\/\/www.linkedin.com\/in\/awoywood\/\">Alejandro Woywood<\/a>, Chief Technology Officer (CTO) de GrupoTusMaquinas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/karenpuglisevich\/\">Karen Puglisevich<\/a>, Gerente de Marketing, <\/b><span style=\"font-weight: 400;\">resalt\u00f3: <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cDiariamente, nos visitan miles de personas, 60% son hombres y 40% son mujeres entre 25 y 55 a\u00f1os mayoritariamente, quienes tienen un buen manejo de las multiplataformas, y a\u00fan as\u00ed, tenemos un grupo no menor, menos tecnologizado, que agradece los canales tradicionales de comunicaci\u00f3n como el tel\u00e9fono, email o el face to face. Pensando en esta diversidad, el trabajo colaborativo entre el equipo comercial,\u00a0 marketing, TI y dise\u00f1o ha sido clave\u201d.<\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">En palabras de <\/span><b><a href=\"https:\/\/www.linkedin.com\/in\/luzmunozquirland\/\">Luz Mar\u00eda Mu\u00f1oz<\/a>, Brand Manager de la compa\u00f1\u00eda<\/b><span style=\"font-weight: 400;\">, el nuevo portal busca potenciar la visibilidad y relevancia de las diversas \u00e1reas de <a href=\"https:\/\/chile.grupotusmaquinas.com\/?gclid=Cj0KCQiAqsitBhDlARIsAGMR1RjF6bQjDAoTnV2CVDhjfSuRr6NNbJKdAcyO-2Uij8Vz0Nb2HQTje58aAlj7EALw_wcB\">GrupoTusMaquinas<\/a>, aportando una visi\u00f3n integral del negocio y sus diversos productos y servicios especializados en maquinarias.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon esta actualizaci\u00f3n, ampliamos las opciones de b\u00fasqueda de m\u00e1quinas al agregar funciones que facilitan encontrarlas mediante subcategor\u00edas. Destacamos y diferenciamos los servicios de venta, compra, arriendo, financiamiento, gesti\u00f3n e inspecci\u00f3n. Si bien funcionan como un organismo, cada c\u00e9lula tiene sus requerimientos espec\u00edficos. Por otro lado, tambi\u00e9n relevamos nuestro amplio portafolio que incluye una flota de m\u00e1s de <\/span><span style=\"font-weight: 400;\">2.000<\/span><span style=\"font-weight: 400;\"> m\u00e1quinas\u201d, explic\u00f3 Luz Mar\u00eda.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Nuestra transformaci\u00f3n digital<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La nueva plataforma online de <a href=\"https:\/\/chile.grupotusmaquinas.com\/?gclid=Cj0KCQiAqsitBhDlARIsAGMR1RjF6bQjDAoTnV2CVDhjfSuRr6NNbJKdAcyO-2Uij8Vz0Nb2HQTje58aAlj7EALw_wcB\">GrupoTusMaquinas<\/a> aborda <\/span><b>tres aspectos centrales<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><b>1. Mejor usabilidad: <\/b><span style=\"font-weight: 400;\">Exhibe de manera completa y sencilla el amplio ecosistema de maquinarias, a trav\u00e9s de una navegaci\u00f3n intuitiva con un buscador central mejorado. Adem\u00e1s, refuerza la seguridad y garantiza la confidencialidad de la informaci\u00f3n de nuestros usuarios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. M\u00e1s interacci\u00f3n: <\/b><span style=\"font-weight: 400;\">Comunica de manera eficaz y coherente la propuesta de valor y mensaje que deseamos transmitir, lo que permite fortalecer la conexi\u00f3n con nuestra comunidad y abrirnos a nuevas oportunidades.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. Misma esencia:<\/b><span style=\"font-weight: 400;\"> Con esta transformaci\u00f3n digital nos mantenemos firmes en nuestro esp\u00edritu de abrir caminos para nuestros stakeholders, donde esta nueva imagen permite procesos m\u00e1s directos y detallados en menos clics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La renovaci\u00f3n de <a href=\"https:\/\/chile.grupotusmaquinas.com\/?gclid=Cj0KCQiAqsitBhDlARIsAGMR1RjF6bQjDAoTnV2CVDhjfSuRr6NNbJKdAcyO-2Uij8Vz0Nb2HQTje58aAlj7EALw_wcB\">GrupoTusMaquinas.com<\/a> representa una evoluci\u00f3n que refleja adaptaci\u00f3n y actualizaci\u00f3n, consolidando nuestro compromiso con la innovaci\u00f3n en la industria de maquinaria en Chile, pero tambi\u00e9n con tu negocio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Te invitamos a conocer todas nuestras novedades!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde nuestra g\u00e9nesis, hemos puesto foco en estar constantemente innovando e incorporando las \u00faltimas tecnolog\u00edas para ofrecer soluciones efectivas a nuestros clientes. Desde esa perspectiva, la renovaci\u00f3n de nuestra plataforma digital responde a la evoluci\u00f3n y necesidades de quienes buscan conectarse con la industria de la maquinaria en Chile de forma simple, eficiente e intuitiva. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,214],"tags":[216,215,90,118],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-transformacion-digital","tag-ecosistema-grupotusmaquinas","tag-portal-de-maquinarias","tag-transformacion-digital","tag-usabilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce la nueva cara de nuestro portal | GrupoTusMaquinas<\/title>\n<meta name=\"description\" content=\"Nuestra principal caracter\u00edstica es ofrecer la mejor experiencia a nuestros clientes, a quienes mantenemos siempre en el centro de nuestras decisiones...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.grupotusmaquinas.com\/?p=2821\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce la nueva cara de nuestro portal | GrupoTusMaquinas\" \/>\n<meta property=\"og:description\" content=\"Nuestra principal caracter\u00edstica es ofrecer la mejor experiencia a nuestros clientes, a quienes mantenemos siempre en el centro de nuestras decisiones...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.grupotusmaquinas.com\/?p=2821\" \/>\n<meta property=\"og:site_name\" content=\"GrupoTusMaquinas\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T14:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.grupotusmaquinas.com\/wp-content\/uploads\/2024\/01\/GTM_news_Portal_2_v1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luzma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luzma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.grupotusmaquinas.com\\\/?p=2821#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.grupotusmaquinas.com\\\/?p=2821\"},\"author\":{\"name\":\"Luzma\",\"@id\":\"https:\\\/\\\/blog.grupotusmaquinas.com\\\/#\\\/schema\\\/person\\\/2524ebc8aea3add25baa00799a6264d3\"},\"headline\":\"\u00a1Nos renovamos! 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