{"id":3922,"date":"2025-06-04T12:46:35","date_gmt":"2025-06-04T16:46:35","guid":{"rendered":"https:\/\/blog.grupotusmaquinas.com\/?p=3922"},"modified":"2025-06-05T10:53:07","modified_gmt":"2025-06-05T14:53:07","slug":"haz-que-tus-maquinas-publicadas-sean-elegidas-mas-rapido","status":"publish","type":"post","link":"https:\/\/blog.grupotusmaquinas.com\/?p=3922","title":{"rendered":"Haz que tus m\u00e1quinas publicadas sean elegidas m\u00e1s r\u00e1pido y cierres m\u00e1s negocios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3922\" class=\"elementor elementor-3922\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cdf1195 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cdf1195\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59523bb2\" data-id=\"59523bb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5074c869 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5074c869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><img decoding=\"async\" src=\"https:\/\/blog.grupotusmaquinas.com\/wp-content\/uploads\/2025\/06\/tip-287x300.jpg\" alt=\"\" width=\"41\" height=\"&quot;43\" loading=\"lazy\" \/> Consejos de marketing que tu competencia no quiere que sepas<\/b><\/h2><p><span style=\"font-weight: 400;\">Por\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/in\/karenpuglisevich\/\" target=\"_blank\" rel=\"noopener\">Karen Puglisevich<\/a><span style=\"font-weight: 400;\">, Gerente de Marketing de\u00a0<\/span><a style=\"background-color: #ffffff;\" href=\"https:\/\/chile.grupotusmaquinas.com\/\" target=\"_blank\" rel=\"noopener\">GrupoTusMaquinas.com<\/a><\/p><p>Despu\u00e9s de d\u00e9cadas en marketing (casi 3), tengo claro que hay una diferencia clave entre publicar y comunicar valor. En el mundo del arriendo y compraventa de maquinaria entender esa diferencia puede marcar el \u00e9xito de una publicaci\u00f3n ya que el objetivo no es s\u00f3lo diferenciarse, sino adem\u00e1s ser la opci\u00f3n elegida para un potencial trato. Una herramienta simple, efectiva y al alcance de todos para lograrlo es: El video.<\/p><p><span style=\"font-weight: 400;\">En GrupoTusMaquinas.com, desde hace un tiempo habilitamos la opci\u00f3n de agregar videos en las publicaciones. No es novedad: es una pr\u00e1ctica recomendada que <\/span><b>quienes venden m\u00e1s, ya est\u00e1n usando<\/b>.<\/p><p><span style=\"font-weight: 400;\">Y si a\u00fan no lo haces, esta es tu oportunidad de subir el nivel de tu vitrina digital.<\/span><\/p><h4><b>\u00bfPor qu\u00e9 los videos mejoran tu performance?<\/b><\/h4><ul><li aria-level=\"1\"><b>Aumentan la confianza<\/b>: Ver una m\u00e1quina en acci\u00f3n genera seguridad. Permite a los compradores anticipar su estado real, funcionamiento y condiciones, incluso si est\u00e1n a cientos de kil\u00f3metros.<\/li><li aria-level=\"1\"><b>Capturan m\u00e1s atenci\u00f3n<\/b>: En nuestro portal, las publicaciones con video generan hasta un 80% m\u00e1s de interacciones que las que solo tienen fotos.<\/li><li aria-level=\"1\"><b>Mejoran el posicionamiento<\/b>: Google y otros buscadores priorizan contenido audiovisual. \u00bfQuieres que tu m\u00e1quina aparezca antes que la competencia? El video ayuda.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc4e7e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc4e7e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37c8379\" data-id=\"37c8379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1d89c2 elementor-widget elementor-widget-video\" data-id=\"b1d89c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=rvSKWkJtpH0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c97c14 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c97c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>Tips para grabar un video eficaz con lo que tienes a mano:<\/b><\/h4><p>No necesitas una productora, solo seguir algunos principios que marcan la diferencia:<\/p><ul><li aria-level=\"1\"><b>Duraci\u00f3n \u00f3ptima<\/b>: 30 a 60 segundos bastan. Directo al grano.<\/li><li aria-level=\"1\"><b>Iluminaci\u00f3n correcta<\/b>: Usa luz natural. Graba antes de las 11:00 o un par de horas antes del atardecer. Evita los contraluces.<\/li><li aria-level=\"1\"><b>\u00c1ngulos y detalles<\/b>: Muestra la m\u00e1quina desde distintos lados enfocando su estado, componentes clave y funcionamiento. Muestra por qu\u00e9 es la mejor opci\u00f3n.<\/li><li aria-level=\"1\"><b>Estabilidad visual<\/b>: Usa un tr\u00edpode o ap\u00f3yate en una superficie firme. Nada distrae m\u00e1s que una imagen temblorosa. Si te quieres mover, activa la funci\u00f3n de estabilizar de tu tel\u00e9fono o c\u00e1mara, lo encuentras en la configuraci\u00f3n del dispositivo.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>En acci\u00f3n, mejor<\/b><span style=\"font-weight: 400;\">: Si puedes, graba a la m\u00e1quina funcionando. No hay mejor demostraci\u00f3n de valor.<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4><b>Publicaciones que comunican confianza, venden mejor<\/b><\/h4><p><span style=\"font-weight: 400;\">El contenido visual no solo mejora la est\u00e9tica de tu anuncio: <\/span><b>convierte mejor a un interesado en cliente<\/b><span style=\"font-weight: 400;\">. Estudios muestran que los v\u00eddeos aumentan la tasa de conversi\u00f3n hasta en un 80%, especialmente en productos t\u00e9cnicos o de alto valor como maquinaria. Las buenas fotos tambi\u00e9n importan, pero el video es lo que mejor genera el clic decisivo y de calidad que buscas.<\/span><\/p><h4>\u00a0<\/h4><h4><b>\u00bfListo para mejorar tus resultados?<\/b><\/h4><p><span style=\"font-weight: 400;\">Grabar un video no toma m\u00e1s de cinco minutos y puede ser el factor que haga que un interesado se convierta en comprador. Si necesitas ayuda o quieres ver ejemplos de buenas pr\u00e1cticas, escr\u00edbele a Ra\u00fal Mesa, nuestro Gerente de <a href=\"https:\/\/chile.grupotusmaquinas.com\/cliente\/servicio\/compraventa\" target=\"_blank\" rel=\"noopener\">CompraTuMaquina,<\/a>\u00a0al correo <\/span><a href=\"mailto:raul@grupotusmaquinas.com\" target=\"_blank\" rel=\"noopener\">raul@grupotusmaquinas.com<\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><\/p><p><b>En el mercado actual, el que muestra bien, vende m\u00e1s.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consejos de marketing que tu competencia no quiere que sepas Por\u00a0Karen Puglisevich, Gerente de Marketing de\u00a0GrupoTusMaquinas.com Despu\u00e9s de d\u00e9cadas en marketing (casi 3), tengo claro que hay una diferencia clave entre publicar y comunicar valor. En el mundo del arriendo y compraventa de maquinaria entender esa diferencia puede marcar el \u00e9xito de una publicaci\u00f3n ya [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,10],"tags":[166,213,268],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-maquinas","tag-arriendo-de-maquinaria","tag-compra-de-maquinaria","tag-publicaciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haz que tus m\u00e1quinas publicadas sean elegidas m\u00e1s r\u00e1pido| GrupoTusMaquinas<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s de d\u00e9cadas en marketing (casi 3), tengo claro que hay una diferencia clave entre publicar y comunicar valor. 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